Now, ironically, when you Google Search: Google + Evil you get 39 million pages of search results and more then a few of them imply that Google has gone evil. The immediate impact is that Google has a new image which can impact there sales and usage. The global impact is that Google is one of the big boys ... Google is a global media giant. This level of status elevates Google to a new level of public awareness and as they say "If you have haters.....it means keep up the good work." In other words Google is doing an amazing job and the companies like Apple and Oracle who have sued Google of various copyright infringements are those 'haters.'
Google has effectively made its self a dominant presence in the media and social media distribution industry with its expansive growth. This has created a predominant fixed point for Google's mobile media empire among the social media seen.
(ok so i think i paned -> zoomed -> and ended with global impact ... this is hard :( dont penalize me to much)

ps heres my jumping off point :P http://www.androidpolice.com/2010/10/25/google-gets-sued-over-android-and-java-yet-again-this-time-by-gemalto/